Malekus The Last 600
As a brand that shares core values with the Maleku tribe, The Rainforest Lab and Hiqui created a platform to share their culture and bring it closer to the homes of the Costa Ricans by creating a makeup line based on the Maleku's ancestral techniques and respect for nature. Using Hiqui as the face of the campaign, validating the idea and making sure it didn’t feel as cultural appropriation, but instead a platform for the Malekus to spread their culture.
Client: The Rainforest Lab
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2024
