Lessons Of Shame
It used creativity and storytelling to turn a national crisis into a major news event without relying on paid media. By staging a real classroom in Costa Rica’s National Congress, the campaign attracted widespread media attention and sparked public debate. It successfully leveraged PR tactics, such as timely execution and strategic media engagement, to shift the political agenda and generate real impact. The campaign demonstrated how PR can go beyond traditional communication methods, influencing both public opinion and political decisions, while driving long-term brand credibility and social change.
Client: World Vision
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2025
