Reprinting Nica
After Nicaragua’s dictatorship seized La Prensa’s facilities, the newspaper could no longer circulate physically, impacting both its finances and public presence. On Journalists’ Day, our challenge was to help La Prensa reclaim the cultural and social relevance it had built over nearly 100 years. We needed an action that would place the newspaper back at the center of public conversation, defy four years of imposed silence, and make a powerful statement in defense of truth, restoring hope in a country living under dictatorship.
Client: La Prensa Nicaragua
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2024
