The Check Ball
Testicular cancer is the most common cancer in young men, yet 55% of them don't want to talk about it. How can we speak directly to them? Through men’s most loved sport: Football. In Costa Rica, since childhood, every men knows that if a lump appears on the ball, the game is over. That’s why we created The Check Ball: a ball with a lump and the steps for the self-examination. It became the official ball of the semifinals of 2019 national championship. During the campaign we got Google’s search peak of the year for “cáncer testicular”.
Client: BlueCross BlueShield
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2019
