The Independence Type
Our Declaration of Independence turned 200 years, so it had to be restored to never be shown in public again due to its deterioration. They could lock up our Declaration but not what it represents, that’s why we created The Independence Type. We studied our Declaration thoroughly with experts and historians to rescue every stroke made by hand, and designed a typography to put into the hands of every Costa Rican. You could customize a message and download the type. +600 companies joined the campaign, it was made the oficial type of the Bicentenary and it will be declared of cultural interest.
Client: Essential Costa Rica
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2021
