The Wake Up Ads
One of the main causes of night car accidents in Costa Rica is people falling asleep while driving. A British neuromarketing research firm called Mindlab, showed how specific sounds affect brain activity in men and women to keep them awake. That’s why we created The Wake Up Ads, radio spots that kept people awake with horror stories that had theses sounds in them. They were aired between 11:00 p.m and 4:00 a.m, the hours where more night accidents in Costa Rica take place, so people hear those horror stories before they become one.
Client: BlueCross BlueShield
Agency: Havas Costa Rica
Role: Creative Director
Agency: Havas Costa Rica
Role: Creative Director
2020
